Business jargon
6 Minute Vocabulary
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Six
minutes
from
BBC
Learning
English
dot
com
.
Hello
and
welcome
to
Six
Minute
Vocabulary
.
I'm
Neal
.
And
I'm
Catherine
.
And
our
topic
today
is
business
jargon
,
that's
words
and
phrases
you
hear
mostly
in
the
world
of
business
.
So
,
Neal
,
are
you
ready
for
some
blue
sky
thinking
?
Blue
sky
thinking
,
huh
?
That's
an
expression
often
heard
in
the
workplace
.
It
means
being
creative
coming
up
with
new
original
ideas
.
Exactly
.
And
in
this
program
,
we've
got
lots
more
business
phrases
for
you
.
We'll
explain
what
they
mean
and
when
to
use
them
.
But
first
,
listen
to
Sophie
talking
to
her
marketing
team
.
And
here's
a
question
to
think
about
while
you
listen
.
What
does
Sophie
ask
Joe
to
do
?
Good
.
It
seems
we're
all
reading
from
the
same
page
we
need
to
reach
the
upscale
customers
.
So
can
we
think
out
of
the
box
and
come
up
with
something
quite
different
?
We
have
to
push
the
envelope
if
we
want
to
succeed
in
the
market
.
Now
,
if
we
take
the
helicopter
view
,
we
can
see
that
we've
affected
lower
costs
,
we've
targeted
low
hanging
fruit
and
got
rid
of
several
distributors
going
forward
.
Now
,
Joe
,
can
action
advertising
?
Is
everyone
clear
now
?
Lots
of
business
jargon
there.
we
usually
don't
use
so
many
at
one
time
,
do
we
know
it
can
sound
a
bit
much
if
use
all
of
them
,
though
?
These
are
things
that
you
probably
will
hear
in
a
business
context
.
Most
definitely
.
So
back
to
our
question
.
We
asked
you
,
what
does
Sophi
ask
Joe
to
do
?
And
the
answer
is
she
asks
him
to
action
advertising
.
That's
right
.
She
wants
him
to
deal
with
advertising
.
Sophie
used
the
noun
action
as
a
verb
.
More
on
that
later
.
But
first
,
let's
look
at
some
jargon
.
She
used
to
talk
about
having
new
ideas
.
Here's
a
clip
.
So
can
we
think
out
of
the
box
and
come
up
with
something
quite
different
?
We
have
to
push
the
envelope
if
we
want
to
succeed
in
the
market
.
So
Sophie
wants
her
team
to
come
up
with
a
new
and
exciting
idea
,
and
she
uses
the
expression
,
think
out
of
the
box
,
which
means
be
creative
,
don't
feel
limited
to
the
same
old
ideas
.
And
she
tells
them
to
push
the
envelope
,
which
means
go
further
than
before
and
do
things
that
might
be
new
or
risky
.
Yeah
,
that's
similar
to
the
expression
we
had
earlier
.
Blue
sky
thinking
,
which
means
being
creative
coming
up
with
new
and
original
ideas
,
even
if
they're
not
very
practical
or
realistic
.
So
,
Neal
,
are
you
a
blue
sky
thinker
?
Oh
,
yes
,
of
course
.
I'm
incredibly
creative
.
You
know
,
I
do
,
yes
.
Sophie
,
Sophie
also
said
everyone
was
reading
from
the
same
page
.
Now
,
this
expression
means
they
all
had
similar
ideas
and
agreed
with
each
other
.
Here's
another
clip
.
Now
,
if
we
take
the
helicopter
view
,
we
can
see
that
we've
affected
lower
costs
,
we've
targeted
low
hanging
fruit
and
got
rid
of
several
distributors
.
Some
interesting
phrases
there
,
and
you
can
guess
their
meaning
if
you
actually
picture
what
the
words
mean
,
for
example
,
take
the
helicopter
view
.
Exactly
.
Now
picture
yourself
up
in
the
sky
in
a
helicopter
and
you're
looking
down
at
the
ground
and
you
can
see
a
lot
more
from
up
there
.
you
can
see
when
you're
down
on
the
ground
.
So
this
expression
means
looking
at
the
whole
situation
and
not
just
one
or
two
details
.
Sophie
also
said
that
they
lowered
costs
by
targeting
low
hanging
fruit
.
Low
hanging
fruit
means
the
easiest
or
most
obvious
things
in
reality
,
on
a
fruit
tree
,
the
fruit
that
hangs
low
down
is
easier
to
pick
.
So
there's
a
link
between
this
idea
and
the
idiomatic
meaning
of
the
phrase
in
a
business
situation
.
Good
.
Now
,
Sophie
used
to
nouns
as
verbs
effect
and
action
.
She
said
we've
affected
lower
costs
and
to
effect
means
to
achieve
something
.
She
also
asked
Joe
to
action
advertising
this
means
she
wants
him
to
deal
with
the
advertising
and
Noun's
used
as
verbs
like
this
sound
very
strong
.
They
give
the
speakers
ideas
greater
force
.
Sophie
used
the
word
upscale
to
describe
customers
.
Upscale
,
describes
people
with
money
or
things
that
are
high
quality
.
I
often
think
we
could
do
with
some
upscale
coffee
in
our
office
.
That's
a
good
idea
.
Six
minutes
from
the
BBC
and
it's
time
for
a
quiz
.
Number
one
,
if
I
want
you
to
be
creative
and
original
,
would
I
tell
you
to
push
the
envelope
or
B
,
target
low
hanging
fruit
?
And
the
answer
is
A
,
push
the
envelope
.
Well
done
.
If
you
got
that
right
,
number
two
,
if
I
want
you
to
look
at
the
wider
picture
and
not
concentrate
on
detail
,
would
I
tell
you
to
a
think
out
of
the
box
or
B
,
take
the
helicopter
view
and
its
B
,
take
the
helicopter
view
.
Good
.
And
finally
,
if
I
want
you
to
do
something
,
would
I
ask
you
to
,
A
,
action
it
or
B
,
effect
it
?
And
the
answer
is
a
action
.
Well
done
if
you
got
those
right
.
And
before
we
go
,
here's
a
top
tip
for
learning
vocabulary
.
When
you
learn
new
words
,
make
a
picture
in
your
head
of
the
meaning
.
And
when
you
hear
or
see
the
word
again
,
you
can
think
of
a
picture
.
There's
more
about
this
at
BBC
Learning
English
dot
com
.
Join
us
again
for
more
six
minute
vocabulary
by
.
Six
minutes
,
.
From
the
BBC
.